About Us

About SMT Tooling

SMT Tooling was created in 2023 by a social media manager who was juggling four client accounts across Instagram, Twitter, LinkedIn, and Facebook. Every morning started with the same routine: write captions for each platform (different length, different tone, different hashtag strategy), research trending hashtags that were relevant but not oversaturated, calculate engagement rates to include in weekly client reports, and plan the next week’s content calendar — all while switching between five different tools, three spreadsheets, and two analytics dashboards.

She built the first version of the Caption Generator and Engagement Rate Calculator to simplify her own workflow. When she shared them with other social media managers in an online community, the response was immediate — freelancers and small agency professionals dealing with the same scattered-tool problem asked for more features. The Hashtag Analyzer and Content Calendar Planner followed within months.

Tools for Working Social Media Professionals

SMT Tooling is not built for social media enthusiasts who post occasionally — it is built for people who manage social media as their job. The Caption Generator understands that an Instagram caption and a LinkedIn post for the same content require fundamentally different approaches in length, tone, and structure. The Hashtag Analyzer goes beyond showing popularity counts to categorize hashtags by competition level and relevance, because using only high-volume hashtags means your content drowns in a sea of posts.

The Engagement Rate Calculator uses the industry-standard formula and provides benchmarks broken down by follower count tier, because a 3% engagement rate means very different things for an account with 5,000 followers versus one with 500,000 followers.

No Connected Accounts Required

Unlike enterprise social media platforms that require connecting your social media accounts and granting extensive permissions, SMT Tooling works without any account connections. You enter data manually — follower counts, engagement numbers, post topics — and get results without giving us access to your social accounts. This is intentional: we believe that useful analytics tools should not require you to hand over the keys to your client’s social media presence.

The Team

SMT Tooling is maintained by a social media professional and a web developer based in India. The social media expertise ensures that every tool reflects actual industry workflows and real platform requirements, not theoretical assumptions about how social media management works.

Feature requests and feedback welcome at our Contact page.